… put into different words. BothVodafoneandOrangeand evenCosmote– who was a little reticent to invest in Internet advertising [I expect this to radically change in September, with company’s rebranding as T-Mobile]– are in unison these days: In-ter-net, they say.
In other words: the data consumption on mobile phone is a strategic revenue stream for the telecom industry. A revenue stream that, on a medium and long term, is in danger to lose market share because voice calls migrate to apps, wireless etc.
WhatsAppprepares voice callingdirectly from the app.Facebook Messengergot out of theiOSandAndroidnative applications and already has wireless voice call [or via data].Skypeis already a veteran on that market,Viberand others are growing. The future of voice mobile communications in changing. Not slowly and surely. Fastly. And surely.
PS. Let’s not forgetwhat boughtFacebookwith 19 billion dollars[RO], really.