The buying and selling of online advertising space is changing. Fast.
IAB Europein partnership withADTECH,AppNexus,AudienceScience,Cxense,Improve Digital,Yahoo!,The Exchange Lab,XaxisandWhite & Casehave released a document that shows the status Programmatic Trading in Europe. Details + reporthere.
Also today my colleagues atTailwind EMEApublished in collaboration withAppNexusa 17-page report about what is happening on this front of battle inCEEandEMEA. You can download it from this link:www.tailwindemea.net/# whitepaper
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