There are few days and not many tickets left, so… it is the time to talk a bit about the structure ofICEEfest2015.
It is an event which tries to cover communication, media, marketing and technologies that determine a radical transformation of the economy, via internet, in a format as well structured and useful for the decision you will make.
I believe the statement “digital economy changes everything”, part ofthe communication campaign,is pretty accurate:there isn’t anymore any area of business which isn’t impacted in a significant manner by the internet. And we don’t even speak about the lives of each and every one of us…
A “professional” read of the agenda will allow you to structure your time more efficiently during the 2 days of festival, depending what is useful and of interest to you. If you already have a ticket, I recommend you to use for that also theICEEfest app(another novelty, available starting this year).
So, starting “from big to small” (or, if you want, following the road through an imaginary “conversion funnel”) “the menu” looks as it follows:
Without publishers, without content (professional one or “user generated”), norFacebookorGooglewould exist. So we start from this and we have heavy names on the stage:The Huffington Post, The New York Times, Prisa Noticias(publisher ofEl Pais, ASetc),Le Figaro, VICE, Kurier.
Moreover anEXPERTS STAGEduring Day 1 fully dedicated to content, journalism and storytelling (I warmly recommend you not to miss the workshop and presentation fromMind Scapeson this theme).
Also here, during Day 2, we are preparing a session dedicated to artists, vloggerilor and to those generating content just “for glory” (for now) or who don’t make money from this directly. Yet.
Here it will be maybe the most spectacular content, as long as we bring to Bucharest people that gather full crowds fromCannes (Lions)untilSXSW(Austin, USA).R/GA,Happiness,Hey Human!,Mind Scapes,Stink Digital,Candy Space. Known names within the industry, and known mainly due to their work.
Ok, content and creativity are cool, but in the digital economy (and not only), money dictate, so sales and direct performance.
This year, the area is much better delimitated and has a dedicated stage and a dedicated day (Friday, June 12th,KNOW-HOW Stage). Experts fromuSwitch,House of Kaizen(don’t miss them, they are really good!),AKM3but also the giantsFacebook, Googlewill fully cover the subject, with info and advanced techniques for the professionals in the field (with 2 Master Class sessions).
About eCommerce, another moment of maximum interest in my opinion happens onINNOVATION Stageduring Day 2, whenIulian Stanciu | eMAGwill hold a presentation.
“The Internet is going mobile”. We know that, so we have an extremely dense session on this subject during Day 1, June 11th(INNOVATION Stage, starting 16:15).Uber,Shazam,Skype,Globo,Yodel Mobile,Yahoo,InMobi,UpStream– just a few examples.
Adding to them are, of course,Facebook, Twitter, Google– who cover extensively this subject also, both in their presentations (programmed for Day 2 in the morning) and also in workshops.
“Programmatic is the new black”. No digital event during the last 2 years is missing a serious subject, that can rapidly change the entire ecosystem of transacting online advertising. As the topic can affect entire areas of the industry, it receives the deserved attention: a dedicated stage and a full day (Thursday, June 11th, KNOW-HOW Stage).
Presentations on this subject will be held, among others, by:Double Click (Google), Sizmek, Smart AdServer, Xaxis, Adara, DataXU, InMobi, TailWind (Project Agora), Braininet, Prometheus, PubMaticbut also representatives from major communication groups (WPP, IPGetc).
This year, we treat accordingly the start-ups and entrepreneurs. More exactly, the final of festival’s “serious” part is dedicated exclusively to this subject. After 2 days about trends and concrete things in the industry, Friday, June 12th, starting 16:30,onINNOVATION Stage, we are looking for “The Next Big Thing“.
We will receive help in this project – that we are running this year together withAeRO / Bursa de Valori Bucuresti– from more important personalities of the industry:
Details on this part of the festivalare available here, via AdHugger.
Last but not least, if we chose this year to go on the system“go big or go home”… We decided to get also into having fun, withThe Viral NightsofICEEfest.
After the already “traditional”IAB MIXX Awards, slowly-slowly we got to a real show that we will produce together withCAT Music, and support fromKISS FM.
SoThursday, June 11th,in the evening of Day 1, atBOA – Beat of Angels, we will have a super-show that will combine live music (Delia, Adda, Elena Gheorghe, Shift, Ruby, Randi, Free Stay) with musical comedy and parody (Sergiu&Andrei/ KISS FM, Micutu& more) + DJ and everything else.
OnFriday, June 12th, at Grand Cinema & More, we haveStand Up Comedywith “the one and only”Jeff Leach(also the MC of the entire festival) + the already traditional“Viral Movie Night”format, where clips that sky-rocketed on Youtube and Facebook during the last year are commented.
This year’s edition will be full of color, hosted byCabral. The expert role is filled byMr. Bogdan Naumoviciand commenters will beBobonete, Micutu+Sergiu and Andrei. I believe that, from this combination, only a fun evening can result.
The complete fun agenda is here >The Viral Nights
Thank you and I hope you will support me in this madness (by buying a ticket).Or by convincing your boss to invest a small amount in your professional abilities (an investment he or she will also benefit of).
PS Take a final look at some of our speakers 😉 CEE you there, right?