The idea we\u2019re building upon when we\u2019re putting togetherICEEfest\u2018s agenda is to try to make it so damn good that we ourselves would pay the tickets just to be there. There\u2019s a downside, certainly, to this kind of mindset: it\u2019s rather frustrating to know you\u2019ll miss lots of great stuff because you\u2019re organizer \ud83d\ude09<\/p>\n
Here are some of the reasons I\u2019d prefer to only be part of the audience instead of being deeply involved in organizingICEEfest.<\/p>\n
1. ICEEfest is a truly good investment.With 166 euros (the special offer price, 2 + 1 free) I would have access to some major companies\u2019 presentations and to speakers I could only see at the industry\u2019s most important conferences in both Europe and the United States. A plane ticket to one of Romania\u2019s main towns, Cluj, is around 200 euros. A flight to one of the capital cities in the region, Budapest, is 300 euros. QED.<\/p>\n
UpDate: The main news bulletins at ProTV, the leading TV station in Romania, and at Antena 1 and Romania TV | Smart IT, included news stories about ICEEfest. Thank you, guys.<\/p>\n
2. You can witness \u201clive\u201d the thinking processand you can find out directly from the source what the major global players of the industry are up to right now. From Google, Twitter or Facebook to Shazam, Daily Motion, Skype or Windows Mobile \u2013 I know there are ideas and information I could use for the projects I\u2019m involved in or information that can help me win new business. You can find the speaker\u2019s list here.<\/p>\n
3.Because it\u2019s a major opportunity for networking and new business. Last year we had 1.792 participants (that is according to Xing Events, providing public data \u2013 not to the so-called \u201cthe organizers\u2019 estimates\u201d). This year we\u2019re expecting over 2.000 people. You can make connections, that\u2019s for sure. Moreover, you\u2019ll be inside the best ideas generator \u2013 an environment filled up with intensely distilled ideas.<\/p>\n
4. Because it will be fun.The Internet and its people deserve a more relaxed approach \u2014 that\u2019s why we decided to stay away from the classical conference format (the boring one, I mean).<\/p>\n
We will have, as we did last year, a host from the UK: we\u2019re introducing again Keith Farnan, a stand up comedian with a heavy CV coming with all the words under his belt. He will surely help us take everything in with a smile during the two-days festival.<\/p>\n
Moreover, we\u2019ll have again, at the festival\u2019s closing, the \u201cViral Movie Night\u201d \u2013 this year with Andi Moisescu and his guests: Mihai Bendeac, Mihai Bobonete, Raul Gheba and\u2026 maybe some more ;). We\u2019ll also enjoy other celebrities in a panel moderated by Florin Grozea about the artists\u2019 relation with social media, online and brand associations (we\u2019ll have an interesting study presented on this topic).<\/p>\n
5. Because the program, bursting as it is with great speakers and major industry players, also offers momentous issues for many of the industry\u2019s key areas both in Day 1 and Day 2. A thorough analysis would make me discover, for sure, topics that would help me better do my job.<\/p>\n
Here there are:<\/p>\n
I. CONTENT<\/p>\n
If I would be in publishing and\/or online content production, I would surely like to understand new players as UpComing or Daily Secret \u2013 both testing, currently, new business models. On the other hand, veterans as BBC, Forbes or Der Spiegel should not be ignored. Not at all. A special mention for the Day 2 session, scene 2 \u2013 where Katharina Borchert, CEO of Der Spiegel Digital (nominated for the \u201cYoung Global Leader\u201d at the World Economic Forum) will have a presentation followed by a not-to-be-missed debate (the new CEO of ProTV, Aleksandras Cesnavicius, will attend the session \u2013 worth mentioning this is his first public appearance since he took the job.)<\/p>\n
II. PROGRAMMATIC TRADING<\/p>\n
If I would work in media agencies, in publishing, in sales houses or if I would be a client I would surely be interested of this year\u2019s hot topic \u2013 as it is signaled by the Media Fact Book 2014 report. I would like to attend the presentations about the automatisation of the online advertising space sales and buying process. Because this will radically change my job (or will eventually make me lose it). Programatic trading will be a key topic on ICEEfest agenda. Major players as Xaxis, DataXu, AppNexus, Nugg.ad, LiveRail, MindShare and other major agencies will approach the topic. It\u2019s about money and it\u2019s about the very near future.<\/p>\n
III. CREATIVE<\/p>\n
If I would work in creative agencies, in PR or in media, performance marketing\u2026 or if I would be simply passionate about the beautiful craziness of digital communication, I would surely chose not to miss the ideas of people and agencies that aim at international awards or build great projects for their clients. ZOO \u2013 the creative agency inside Google -, Sid Lee, Effective Brands, DigitasLBi, Achtung!, Branderati, The Comms Lab or \u00c5kestam Holst sign in at the largest festivals of the industry. You can meet them at ICEEfest also. In Bucharest. You\u2019ll find them all in the festival\u2019s program, both in the first day and in the second.<\/p>\n
UpDate: [Romanian] Here are few fascinating campaign examples [in Romanian], via IQads.<\/p>\n
IV. PERFORMANCE AND eCOMMERCE<\/p>\n
If I would be in the frontline, where every click means a sale or something\u2026 that is if I would be a client that also supervises the online sales department or a performance marketing agency, I would surely want to seeLee Odden\u2018s presentations \u2013\u00a0 don\u2019t miss this speaker, I warn you! \u2013 and I wouldn\u2019t also miss at allPerformance Marketing Masterclassof Day 1 (with Google, Facebook, TopRank and others) and neither the Facebook workshop and presentations or theOren Hefetzmoment from Google. A special mention from theDynamopresentation on Day 2nd \u2013 it\u2019s about a company that combines PR with SEO writing and the sales generation.<\/p>\n
V. START-UPS<\/p>\n
We will have again here a \u201c200 Seconds of Fame\u201d session (I\u2019ll be back with details in the days to come). We can also announce the participation ofEnon Landenbergwith an inspirational keynote on this topic. Plus the chance to win financial support for start up projects (aStart & Growpartnership).<\/p>\n
That\u2019s all, guys. Enough with the writing. I\u2019m looking forward to seeing you and I hope we\u2019ll prove once again that the regional market and Bucharest itself deserve such an event.<\/p>\n","protected":false},"excerpt":{"rendered":"
The idea we\u2019re building upon when we\u2019re putting togetherICEEfest\u2018s agenda is to try to make it so damn good that we ourselves would pay the tickets just to be there. There\u2019s a downside, certainly, to this kind of mindset: it\u2019s rather frustrating to know you\u2019ll miss lots of great stuff because you\u2019re organizer \ud83d\ude09 Here […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-515","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts\/515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=515"}],"version-history":[{"count":0,"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts\/515\/revisions"}],"wp:attachment":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}