The downing of Malaysia\u00a0Airlines Flight 17 is such a profound tragedy it can hardly be expressed with words. But it\u2019s all too sad what happened afterwards, also. Into the media, into politics and so on.<\/p>\n
I don\u2019t intent to change this blog into a space designed for me to unload my opinion about anything and, thus, about nothing. I\u2019m not an expert neither in civil or military aviation, nor in geopolitics and I don\u2019t have enough knowledge on the Russia-Ukraine conflict to comment like pro. I prefer to search out for credible, well-informed sources.<\/p>\n
What I can say for sure is this drama exposes the human awfulness in its lowest and unanticipated features. And we can see it, too, in the industry I work in \u2013 that is the digital (marketing & media).<\/p>\n
Briefly: how low can we go as humans \u2013 working for a performance marketing agency, this time \u2013 to react to the client\u2019s pressure by using, in search marketing campaigns, keywords that exploit the reader\u2019s legitimate interest for the topic?<\/p>\n
What kind of a human are you, the one that \u201creserved\u201d Facebook pages with the names of the crash victims just to collect some fans?<\/p>\n
How desperate can you be for clicks \u2013 or attention, for that matter \u2013 to post tens of videos on YouTube pretending to have recorded the crash, but that don\u2019t actually have anything to do with the tragedy?<\/p>\n
How hungry can you be as a publisher to use ckickbait techniques and lie your audience with titles such as \u201cIncredible! Another commercial aircraft downed!\u201d, making reference to decades old stories, so vaguely related to the topic that it\u2019s safely to say there are absolutely no connections?<\/p>\n
Certainly, this post is only a sequence of rhetorical questions \u2013 with a title from the aforementioned category, cut out to fit the message.<\/p>\n","protected":false},"excerpt":{"rendered":"
The downing of Malaysia\u00a0Airlines Flight 17 is such a profound tragedy it can hardly be expressed with words. But it\u2019s all too sad what happened afterwards, also. Into the media, into politics and so on. I don\u2019t intent to change this blog into a space designed for me to unload my opinion about anything and, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-519","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts\/519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=519"}],"version-history":[{"count":0,"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts\/519\/revisions"}],"wp:attachment":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}