De ce mai discut\u0103m? Parc\u0103 pe pia\u0163a liber\u0103 \u015fansele erau egale pentru v\u00eenz\u0103torul de merdenele \u015fi pentru \u0103la care te ajut\u0103 s\u0103 cau\u0163i re\u0163ete de merdenele dup\u0103 algoritmi complec\u015fi.<\/p>\n
[Guest post byCosti Rogozanu]<\/p>\n
Simplul fapt c\u0103 Google provoac\u0103 o astfel de discu\u0163ie ne arat\u0103 ce e Google de fapt: o companie care a dep\u0103\u015fit de foarte mult statutul de simplu \u201ejuc\u0103tor pe o pia\u0163\u0103\u201d. E o companie hiperstrategic\u0103 care are capacitatea s\u0103 se prefac\u0103 mirat\u0103 c\u0103 i se cer taxe.<\/p>\n
Ministrul nostru de finan\u0163e se pl\u00eengea c\u0103 o b\u0103tr\u00eenic\u0103 v\u00eenz\u0103toare de usturoi nu pl\u0103te\u015fte taxe. Ei bine, c\u00eend intr\u0103 ministrul pe Google m\u00eeine dimnea\u0163\u0103, la cafea, poate d\u0103 \u015fi o c\u0103utare \u201eGoogle, paradis fiscal\u201d \u015fi afl\u0103 scheme prin care mari corpora\u0163ii evit\u0103 plata corect\u0103.<\/p>\n
De aici \u00eencolo o s\u0103 apelez la ni\u015fte declara\u0163ii f\u0103cute\u00een acest foarte interesant interviucu Sergey Brin \u015fi Larry Page.<\/p>\n
Gazda \u00eentreab\u0103 la un moment dat ce p\u0103rere au despre viitorul muncii, \u00een condi\u0163iile \u00een care ma\u015finile preiau din ce \u00een ce mai multe sarcini.<\/p>\n
Larry Page: \u201c90 percent of people used to be farmers.So it\u2019s happened before. It\u2019s not surprising.\u201d Am mai fost \u00een evul mediu, de ce nu ne-am \u00eentoarce de data asta cuo aristocra\u0163ie tehnologic\u0103la bord?<\/p>\n
Buuun, deci avem compara\u0163ia cu fermierii. S\u0103 punem \u00een loc de fermieri, produc\u0103torii de con\u0163inut de toate felurile, entertainment, \u015ftiri etc. Situa\u0163ia e nasoal\u0103, ca \u015fi \u00een cazul produc\u0103torilor de castrave\u0163i sau de lapte. Dac\u0103 nu se str\u00eeng \u00een mari asocia\u0163ii, ca s\u0103 aib\u0103 putere de negociere, retailerii (sau intermediari) vin \u015fi \u00eei calc\u0103 \u00een picioare, le dau pe un kil de ardei gras sau pe un litru de lapte un pre\u0163 de nimic. Iar produc\u0103torilor de con\u0163inut Google le d\u0103 chiar \u201cnimicul\u201d \u00eenf\u0103\u015furat \u00een diverse forme: audien\u0163\u0103! C\u00eend, de fapt, e vorba de \u00eens\u0103\u015fi supravie\u0163uirea la limit\u0103.<\/p>\n
Mai \u00eent\u00eei s\u0103 constat\u0103m c\u0103 viziunea t\u0103ticilor Google \u00eentr-o bun\u0103 parte e corect\u0103 \u015fi ar putea intra u\u015for \u00een textul unui marxist contemporan:<\/p>\n
\u201cIf you really think about the things that you need to make yourself happy \u2013 housing, security, opportunities for your kids \u2013 anthropologists have been identifying these things. It\u2019s not that hard for us to provide those things. The amount of resources we need to do that, the amount of work that actually needs to go into that is pretty small. I\u2019m guessing less than 1 percent at the moment. So the idea that everyone needs to work frantically to meet people\u2019s needs is just not true. I do think there\u2019s a problem that we don\u2019t recognize that. I think there\u2019s also a social problem that a lot of people aren\u2019t happy if they don\u2019t have anything to do. So we need to give people things to do. We need to feel like you\u2019re needed, wanted and have something productive to do\u201d(Larry Page)<\/p>\n
Problema e c\u0103, dup\u0103 ce recunoa\u015ftem aceast\u0103 minunat\u0103 realitate,c\u0103 e deja foarte mic efortul pe care l-am putea depune pentru un minimum de confort!,o ardem cu filozofii idioate: cum c\u0103 ce-ar fi s\u0103 \u00eemp\u0103r\u0163im un salariu la mai mul\u0163i.<\/p>\n
Miliardari de azi au tot propov\u0103duit aceast\u0103 idee genial\u0103: s\u0103 \u00eempar\u0163i \u00een dou\u0103 un salariu \u015fi s\u0103 ai \u00een felul \u0103sta doi angaja\u0163i. Jesus fuck! Google ar vrea s\u0103 intre \u00een for\u0163\u0103 peste vechile conven\u0163ii sociale, dar f\u0103r\u0103 s\u0103 schimbe nimic. P\u0103i tocmai prima parte a afirma\u0163iei necesit\u0103 o schimbare social\u0103 fundamental\u0103: faptul c\u0103 nu mai avem nevoie de at\u00eeta munc\u0103 pentru supravie\u0163uire nu trebuie s\u0103 \u00eensemne c\u0103 ne va fi din ce \u00een ce mai greu s\u0103 tr\u0103im de pe urma unui job.<\/p>\n
Uneori viziunea \u015fi dorin\u0163a acestor oameni de inova\u0163ie e absolut incredibil\u0103, dar invariabil intervine o dorin\u0163\u0103 sincer\u0103 cu o violen\u0163\u0103 de secol XIX de monopol \u015fi de ob\u0163inerea a rentei din monopol.<\/p>\n
Problema principal\u0103 a creatorilor Google e c\u0103 au creat o unealt\u0103 care poate transcende sistemul, dar c\u0103 nu vor s-o foloseasc\u0103 dec\u00eet ca s\u0103-l alimenteze \u015fi s\u0103-l conserve. E ca \u015fi cum \u0103ia de mergeau acum juma\u2019 de secol pe lun\u0103 ar fi folosit racheta s\u0103 mearg\u0103 prin Doroban\u0163i, s\u0103 impresioneze b\u0103ie\u0163ii \u015fi fetele de bani gata.<\/p>\n
Da, cel pu\u0163in \u00een dou\u0103 situa\u0163ii. Cel mai interesant caz este Google books.<\/p>\n
S\u0103 lu\u0103m documentarul \u201cGoogle and the World Brain\u201d, un istoric interesant al \u00eentregului scandal cu scanarea c\u0103r\u0163ilor din mari libr\u0103rii ale lumii. O bun\u0103 inten\u0163ie critic\u0103 \u00een documentar se transform\u0103 \u00eencet \u00een tot ce se poate mai reac\u0163ionar: prezent\u0103m cum google s-a apucat s\u0103 scaneze la gr\u0103mad\u0103 milioane de c\u0103r\u0163i, iar apoi le-o tragem \u00een numele drepturilor de autor.<\/p>\n
\u201cWorld Brain\u201d e o sintagm\u0103 folosit\u0103 de H.G. Wells \u00een c\u00eeteva conferin\u0163e de acum trei sferturi de veac. Scriitorul ar fi dorit o enciclopedie universal\u0103 (care seam\u0103n\u0103 mai mult \u00een proiect cu Wikipedia). Dar nu are rost s\u0103 critici proiectul Google Books cu drepturile de autor. Cum s\u0103 \u0163ii partea \u00eembuiba\u0163ilor de tip vechi \u00eempotriva unor capitali\u015fti m\u0103car inovatori?<\/p>\n
Au m\u0103rit limita de drepturi de autor cu zeci de ani \u015fi degeaba. Situa\u0163ia e iar\u0103\u015fi similar\u0103: se bat dou\u0103 tipuri de investitori \u015fi s\u0103 nu crede\u0163i c\u0103 autorii, produc\u0103torii con\u0163inutului propriu-zis, au mare scofal\u0103 de c\u00ee\u015ftigat.<\/p>\n
O alt\u0103 situa\u0163ie cel pu\u0163in ambigu\u0103, creat\u0103 de o propunere imbecil-conservatoare din Europa, este \u201cdreptul la uitare\u201d. Dreptul la \u015ftergere din motoare de c\u0103utare este cel pu\u0163in discutabil \u015fi va fi abuzat tocmai de aceia care au bani \u015fi interes s\u0103 tot \u015ftearg\u0103 adev\u0103ruri despre ei. \u015etiu, \u00een principiu nu se \u015fterg chestiuni de interes public: \u015ftim bine c\u00eet de interpretabile s\u00eent \u201cchestiunile publice\u201d \u015fi oricum nu cred c\u0103 asta e solu\u0163ia de reglementare a c\u0103ut\u0103rii google.<\/p>\n
Mari companii evazioniste sau pur \u015fi simplu at\u00eet de arogante \u00eenc\u00eet folosesc con\u0163inutul pentru c\u0103 pot au \u015fi ele un rol: scot \u00een eviden\u0163\u0103 c\u00eet de anchilozat\u0103 e Uniunea European\u0103 ca structur\u0103.<\/p>\n
Google a enervat \u0163\u0103ri cu tradi\u0163ie \u00een colectat taxe \u015fi prezervat drepturi. Fran\u0163a a reac\u0163ionat prima, Germania imediat dup\u0103, acum vin ini\u0163iative \u015fi din alte \u0163\u0103ri: ideile merg mai cur\u00eend spre taxat con\u0163inutul, spre reglementare pentru \u00eencurajarea presei (o form\u0103 subtil\u0103 de \u00eent\u0103rire a dependen\u0163ei presei de autorit\u0103\u0163i?). Cu taxarea afacerii \u00een sine merge greu. C\u00eend vom semna \u015fi tratatul transatlantic va merge \u015fi mai greu.<\/p>\n
Dar fiecare a reac\u0163ionat NA\u0162IONAL. Or, e ca \u015fi cum ai trage cu pra\u015ftia dup\u0103 F16. Uniunea European\u0103 nu a fost \u00een stare s\u0103 propun\u0103 o reac\u0163ie grupat\u0103 \u015fi probabil cu mult mai multe \u015fanse pentru produc\u0103torii mici de con\u0163inut \u015fi cu \u015fanse de ajutor real pentru pres\u0103. UE s-a ar\u0103tat \u00eenc\u0103 o dat\u0103 ce e, un ghi\u015feu de informa\u0163ii, o piramid\u0103 de birocra\u0163i \u00eembuiba\u0163i.<\/p>\n
A ajutat \u015fi \u00een Rom\u00e2nia presa (cam un sfert din pia\u0163a de publicitate zice ultimul raport CJI) \u2013 banii au venit \u015fi s-au dus pe l\u00eeng\u0103 \u0163int\u0103, dar ziari\u015ftii s\u00eent ad\u00eenci\u0163i \u00eentr-o mla\u015ftin\u0103 SEO f\u0103r\u0103 ie\u015fire. E mai rentabil s\u0103 faci rapoarte de monitorizare, conferin\u0163e, praznic de moartea presei, dec\u00eet s\u0103 faci pres\u0103 propriu-zis.<\/p>\n
S\u0103 facem o parantez\u0103. \u201cCon\u0163inutul n-ar fi trebuit pl\u0103tit \u015fi de cabli\u015fti?\u201d, s-au \u00eentrebat c\u00ee\u0163iva juc\u0103tori mai mari de pe pia\u0163\u0103, acum c\u00ee\u0163iva ani. \u015ei uite a\u015fa Pro \u015fi Intact au reu\u015fit s\u0103 mai ia ceva bani de la cabli\u015fti. Restul zic mersi c\u0103-s \u00een must carry. La nivel european a\u015fa se \u00eent\u00eempl\u0103 cu Germania \u015fi Fran\u0163a, poate apoi UK sau \u0163\u0103rile nordice: hai s\u0103 lu\u0103m ce putem \u015fi restul\u2026 la gar\u0103!<\/p>\n
Se bat businessuri vechi cu businessuri noi, folosind arma de distrugere \u00een mas\u0103 a dreptului la informa\u0163ie. Totul se petrece \u00een numele progresului.<\/p>\n
Brin \u015fi Page vor s\u0103 vedem \u00een ei ni\u015fte pionieri ai tehnologiei, un soi de Armstrong \u015fi Gagarin. Culisele s\u00eent \u00eens\u0103 despre altceva, \u015fi trecem \u00een felul \u0103sta la \u00eentrebarea final\u0103:<\/p>\n
P\u00een\u0103 la urm\u0103, control. Noi ne oferim cu pl\u0103cere, mul\u0163i dintre noi p\u0103rem foarte pu\u0163in stresa\u0163i de cedarea controlului, dar s\u00eentem \u00een stare s\u0103 cerem reglement\u0103ri suplimentare \u015fi transparen\u0163\u0103?<\/p>\n
Evgeny Morozov e analistul principal al tendin\u0163elor de control \u00een industria IT. Nu e deloc anti-tehnologie, cum nu s\u00eent nici eu. Problema e c\u0103 resursele acestui vizionarism s\u00eent extrem de rudimentare: secretomanie, dorin\u0163\u0103 de monopol; parcelarea \u015fi scoaterea lumii virtuale la produs bani indiferent de consecin\u0163e.<\/p>\n
Dac\u0103 Google vrea control, este evident c\u0103-\u015fi va negocia aceast\u0103 dorin\u0163\u0103 de putere cu diverse entit\u0103\u0163i: state, alte corpora\u0163ii etc. O face deja. \u015etiam c\u0103 s\u00eentem produc\u0103tori pentru Google. \u015etiam c\u0103 s\u00eentem nu doar consuma\u0163i, dar \u015fi virtual pl\u0103titori pentru distrac\u0163ia de a fi consuma\u0163i. M\u0103 intereseaz\u0103 prea pu\u0163in paralizia \u015fi neputin\u0163a vechiului tip de business de a rezista \u00een fa\u0163a noilor pr\u0103d\u0103tori.<\/p>\n
Ce m\u0103 intereseaz\u0103 cu adev\u0103rat e s\u0103 transform\u0103m soarta Google \u00eentr-o discu\u0163ie politic\u0103. Iar prima discu\u0163ie \u00eencepe de la medita\u0163iile unor Brin, Page (\u015fi Gates, la un moment dat) pe marginea elitelor tehnologice \u015fi a celor 90% \u201efermieri\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
De ce mai discut\u0103m? Parc\u0103 pe pia\u0163a liber\u0103 \u015fansele erau egale pentru v\u00eenz\u0103torul de merdenele \u015fi pentru \u0103la care te ajut\u0103 s\u0103 cau\u0163i re\u0163ete de merdenele dup\u0103 algoritmi complec\u015fi. [Guest post byCosti Rogozanu] Simplul fapt c\u0103 Google provoac\u0103 o astfel de discu\u0163ie ne arat\u0103 ce e Google de fapt: o companie care a dep\u0103\u015fit de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-572","post","type-post","status-publish","format-standard","hentry","category-business","category-friends"],"_links":{"self":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts\/572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=572"}],"version-history":[{"count":0,"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts\/572\/revisions"}],"wp:attachment":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}