There are few days and not many tickets left, so\u2026 it is the time to talk a bit about the structure ofICEEfest2015.<\/p>\n
It is an event which tries to cover communication, media, marketing and technologies that determine a radical transformation of the economy, via internet, in a format as well structured and useful for the decision you will make.<\/p>\n
I believe the statement \u201cdigital economy changes everything\u201d, part ofthe communication campaign,is pretty accurate:there isn\u2019t anymore any area of business which isn\u2019t impacted in a significant manner by the internet. And we don\u2019t even speak about the lives of each and every one of us\u2026<\/p>\n
A \u201cprofessional\u201d read of the agenda will allow you to structure your time more efficiently during the 2 days of festival, depending what is useful and of interest to you. If you already have a ticket, I recommend you to use for that also theICEEfest app(another novelty, available starting this year).<\/p>\n
So, starting \u201cfrom big to small\u201d (or, if you want, following the road through an imaginary \u201cconversion funnel\u201d) \u201cthe menu\u201d looks as it follows:<\/p>\n
Without publishers, without content (professional one or \u201cuser generated\u201d), norFacebookorGooglewould exist. So we start from this and we have heavy names on the stage:The Huffington Post, The New York Times, Prisa Noticias(publisher ofEl Pais, ASetc),Le Figaro, VICE, Kurier.<\/p>\n
Moreover\u00a0anEXPERTS STAGEduring Day 1 fully dedicated to content, journalism and storytelling (I warmly recommend you not to miss the workshop and presentation fromMind Scapeson this theme).<\/p>\n
Also here, during Day 2, we are preparing a session dedicated to artists, vloggerilor and to those generating content just \u201cfor glory\u201d (for now) or who don\u2019t make money from this directly. Yet.<\/p>\n
Here it will be maybe the most spectacular content, as long as we bring to Bucharest people that gather full crowds fromCannes (Lions)untilSXSW(Austin, USA).R\/GA,Happiness,Hey Human!,Mind Scapes,Stink Digital,Candy Space. Known names within the industry, and known mainly due to their work.<\/p>\n
Ok, content and creativity are cool, but in the digital economy (and not only), money dictate, so sales and direct performance.<\/p>\n
This year, the area is much better delimitated and has a dedicated stage and a dedicated day (Friday, June 12th,KNOW-HOW Stage).\u00a0Experts fromuSwitch,House of Kaizen(don\u2019t miss them, they are really good!),AKM3but also the giantsFacebook, Googlewill fully cover the subject, with info and advanced techniques for the professionals in the field (with 2 Master Class sessions).<\/p>\n
About eCommerce, another moment of maximum interest in my opinion happens onINNOVATION Stageduring Day 2, whenIulian Stanciu | eMAGwill hold a presentation.<\/p>\n
\u201cThe Internet is going mobile\u201d. We know that, so we have an extremely dense session on this subject during Day 1, June 11th(INNOVATION Stage, starting 16:15).Uber,Shazam,Skype,Globo,Yodel Mobile,Yahoo,InMobi,UpStream\u2013 just a few examples.<\/p>\n
Adding to them are, of course,Facebook, Twitter, Google\u2013 who cover extensively this subject also, both in their presentations (programmed for Day 2 in the morning) and also in workshops.<\/p>\n
\u201cProgrammatic is the new black\u201d. No digital event during the last 2 years is missing a serious subject, that can rapidly change the entire ecosystem of transacting online advertising. As the topic can affect entire areas of the industry, it receives the deserved attention: a dedicated stage and a full day (Thursday, June 11th, KNOW-HOW Stage).<\/p>\n
Presentations on this subject will be held, among others, by:Double Click (Google), Sizmek, Smart AdServer, Xaxis, Adara, DataXU, InMobi, TailWind (Project Agora), Braininet, Prometheus, PubMaticbut also representatives from major communication groups (WPP, IPGetc).<\/p>\n
This year, we treat accordingly the start-ups and entrepreneurs. More exactly, the final of festival\u2019s \u201cserious\u201d part is dedicated exclusively to this subject. After 2 days about trends and concrete things in the industry, Friday, June 12th, starting 16:30,onINNOVATION Stage, we are looking for \u201cThe Next Big Thing\u201c.<\/p>\n
We will receive help in this project \u2013 that we are running this year together withAeRO \/ Bursa de Valori Bucuresti\u2013 from more important personalities of the industry:<\/p>\n
Details on this part of the festivalare available here, via AdHugger.<\/p>\n
Last but not least,\u00a0if we chose this year to go on the system\u201cgo big or go home\u201d\u2026 We decided to get also into having fun, withThe Viral NightsofICEEfest.<\/p>\n
After the already \u201ctraditional\u201dIAB MIXX Awards, slowly-slowly we got to a real show that we will produce together withCAT Music, and support fromKISS FM.<\/p>\n
SoThursday, June 11th,in the evening of Day 1, atBOA \u2013 Beat of Angels, we will have a super-show that will combine live music (Delia, Adda, Elena Gheorghe, Shift, Ruby, Randi, Free Stay) with musical comedy and parody (Sergiu&Andrei\/ KISS FM, Micutu& more) +\u00a0DJ and everything else.<\/p>\n
OnFriday, June 12th, at Grand Cinema & More,\u00a0we haveStand Up Comedywith \u201cthe one and only\u201dJeff Leach(also the MC of the entire festival) + the already traditional\u201cViral Movie Night\u201dformat, where clips that sky-rocketed on Youtube and Facebook during the last year are commented.<\/p>\n
This year\u2019s edition will be full of color, hosted byCabral. The expert role is filled byMr. Bogdan Naumoviciand commenters will beBobonete, Micutu+Sergiu and Andrei. I believe that, from this combination, only a fun evening can result.<\/p>\n
The complete fun agenda is here >The Viral Nights<\/p>\n
Thank you and I hope you will support me in this madness (by buying a ticket).Or by convincing your boss to invest a small amount in your professional abilities (an investment he or she will also benefit of).<\/p>\n
PS Take a final look at some of our speakers \ud83d\ude09 CEE you there, right?<\/p>\n","protected":false},"excerpt":{"rendered":"
There are few days and not many tickets left, so\u2026 it is the time to talk a bit about the structure ofICEEfest2015. It is an event which tries to cover communication, media, marketing and technologies that determine a radical transformation of the economy, via internet, in a format as well structured and useful for the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-582","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts\/582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=582"}],"version-history":[{"count":0,"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts\/582\/revisions"}],"wp:attachment":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}