{"id":594,"date":"2018-01-01T12:00:00","date_gmt":"2018-01-01T12:00:00","guid":{"rendered":"http:\/\/dstanca-recovered-587"},"modified":"2026-06-26T11:16:19","modified_gmt":"2026-06-26T11:16:19","slug":"7-tehnologii-care-pot-schimba-radical-felul-in-care-facem-cumparaturi","status":"publish","type":"post","link":"https:\/\/dstanca.net\/?p=594","title":{"rendered":"7 tehnologii care pot schimba radical felul \u00een care facem cump\u0103r\u0103turi"},"content":{"rendered":"<p>\u201cFirul rosu\u201d care uneste toate zonele de con\u021binut de laiCEEfesteste modul \u00een care tehnologia schimb\u0103, masiv, cam toate zonele de business.<\/p>\n<p>Anul acesta, mai mul\u021bispeakeri confirma\u021bi deja(ori \u00een curs de confirmare) studiaz\u0103 si vor prezenta tehnologii care vor impacta serios felul \u00een care facem shopping si, implicit, cum se va transforma business-ul de retail \u00een viitor.<\/p>\n<p>Preocuparea companiilor din domeniu pentru subiect, sub presiunea si expansiunea playerilor globali din tech care atac\u0103 si zona asta oblig\u0103 la inova\u021bie masiv\u0103.<\/p>\n<p>(Companii precumCarrefour\u2013 care, \u00een Rom\u00e2nia, a investit deja \u00eenBringo\u2013 caut\u0103 in continuare idei dup\u0103 cum spuneamaici.\u00a0Probabil si al\u021bi playeri din industria local\u0103 fac\/vor face lucruri \u2013 vom vedea).<\/p>\n<p>Unele tehnologii si proiecte despre care se discut\u0103 intens vor r\u0103m\u00e2ne, probabil, \u00een zona \u201cnice for PR\u201d. Altele vor ajunge, poate, main-stream. Iat\u0103 c\u00e2teva:<\/p>\n<p>Realitatea virtual\u0103 \u00een shopping. V-ar pasiona s\u0103 face\u021bi cump\u0103r\u0103turi asa?<\/p>\n<p>Realitatea augmentat\u0103 folosit\u0103, de exemplu, pentru \u201coglinzi interactive\u201d?<\/p>\n<p>Produse personalizate, \u201cprintate\u201d pe loc? E posibil deja.<\/p>\n<p>Pentru fluidizarea cump\u0103r\u0103turilor \u00een magazine sunt deja mai multe idei. De exemplu:<\/p>\n<p>\u00cen China func\u021bioneaz\u0103 deja un sistem si mai si bazat pe payment prin recunoastere facial\u0103. Nu e tocmai GDPR compliant\u2026 dar interesant ca si concept din punct de vedere tehnic.<\/p>\n<p>Google a dezvoltat deja tool-uri de inteligen\u021b\u0103 artificial\u0103 care recunosc obiecte din imagini \u2013 aplicabilitatea \u00een e-commerce si retail este evident\u0103. Un demo:<\/p>\n<p>\u2026si tot felul de alte nebunii:<\/p>\n<p>Ok, multe din ideile astea par \u2013 si, \u00een unele cazuri, sunt si vor r\u0103m\u00e2ne \u00een zona \u201cSF\u201d \u2013 \u00eens\u0103, \u00eentre timp, se caut\u0103 idei practice cu aplicabilitate imediat\u0103. Acum si aici.<\/p>\n<p>Carrefourm-a invitat s\u0103 \u00eemi dau cu p\u0103rerea ca si consultant \u00een ini\u021biativa pe care o sus\u021bin de a g\u0103si \u201cthe next big thing\u201d \u00een inova\u021bia din domeniu.<\/p>\n<p>Cum spuneam, am fost deja laInnovation Labs\u2013 care a continuat cuBoost Days, a doua etap\u0103 dup\u0103Hackaton.<\/p>\n<p>Cum a fost? Iat\u0103:<\/p>\n<p>Tinerii care au f\u0103cut echipe pentru a-si sus\u021bine si dezvolta proiectele au venit cu idei interesante.<\/p>\n<p>Gen:<\/p>\n<p>\u00cen 21 mai urmeaz\u0103 ultima etap\u0103 din proiect,Demo Day, unde prototipurile prezentate ar trebui s\u0103 fie deja \u00een faza de poten\u021bial\u0103 lansare comercial\u0103. Voi reveni.<\/p>\n<p>Altfel, cred c\u0103 orice companie care investeste timp, resurse si bani \u00een stimularea mediului antreprenorial local merit\u0103 sus\u021binere \u2013 motiv pentru care am si consemnat, ca partener \u00een proiect, cele de mai sus.<\/p>\n<p>\u00cen concluzie, astept s\u0103 v\u0103d (si semnalez cu pl\u0103cere) si alte ini\u021biative de acest fel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cFirul rosu\u201d care uneste toate zonele de con\u021binut de laiCEEfesteste modul \u00een care tehnologia schimb\u0103, masiv, cam toate zonele de business. Anul acesta, mai mul\u021bispeakeri confirma\u021bi deja(ori \u00een curs de confirmare) studiaz\u0103 si vor prezenta tehnologii care vor impacta serios felul \u00een care facem shopping si, implicit, cum se va transforma business-ul de retail \u00een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts\/594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=594"}],"version-history":[{"count":1,"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts\/594\/revisions"}],"predecessor-version":[{"id":625,"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/posts\/594\/revisions\/625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=\/wp\/v2\/media\/624"}],"wp:attachment":[{"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dstanca.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}